Mercedes Benz has done some brave advertising. They have even ventured into selling their features without ever showing their car.
They hit gold doing this with their ad showing chickens that held their head with perfect equilibrium, no matter which direction their body moved.
That ad tied to the analogy nicely with an end line explaining their new feature had increased the stability of Mercedes suspension. It was slick.
This new ad from Futatsu Industries in Norway tries to copy the same formula but misses the boat.
They show spoons pounding away on eggs in eggcups – interesting… but then the lights come up, the tagline says “1959- the world’s first safety cage” and it becomes clear that the spoons aren’t hitting eggs.
What the heck? They are bragging about a feature that’s 50 years old with a cheap lighting trick. That doesn’t feel Mercedes at all.
What do you think?