When I was working in advertising I took one of my clients, a marketing manager at M&M/Mars, out to lunch.
You’d think selling chocolate would be a sweet job but there is a lot of pressure. They have to keep the favourites top of mind, battle for space on the shelves, make the finances work and then develop and launch new things to entice us to try something different.
I admired this manager because he seemed to take everything in his stride. He didn’t show the obvious stress I saw in others.
He was easy to work with and considered his answers. He made good decisions that he could explain to us. His team were helpful and they laughed a lot, making me think they enjoyed working with him.
So back to the lunch, I asked what helped keep him grounded and his answer has stuck with me. He said he was told, early in his career, that his sphere of worry shouldn’t exceed his sphere of influence. He said he used that to keep things in perspective. Continue reading