Have you noticed lately, that everyone else seems to have “The Answer”? There’s a webinar promising to tell you how to overcome all your obstacles in 5 simple steps and a newsletter that has just what you’re missing to change your life.
The hype that has hit the internet is a stylized version of Snake Oil and Liver pills that could cure all that ills you…
As one blog respondent put it, “If there was just one, easy change I could make, wouldn’t I have figured that out by now?”
I had this pop into my inbox-
“Do you feel dissatisfied in your chosen career? Wonder if there is more to life than ‘this’? Feel like life is a continuous merry-go-round of work and family responsibilities? Long for a more fulfilled and inspiring life but feel trapped by fears and financial obligations?… then this very special book launch evening is for you! In a pared down, no-nonsense style we’ll teach you how to follow your dreams and goals while maintaining the security of a regular income.”
Really? They can fix all that in a book?
The Honda Jazz ad says “We can’t predict everything life will throw at us. Isn’t it useful that somebody has?”
This particularly annoyed me. This car is going to predict if I’ll fall in love, have babies and live a fulfilling life?
There is a fine line between enticement and turn off. Both of these examples crossed over the line for me. They promised too much and lost all credibility. I can’t imagine what they could do to win me back.
Pushing toward the extreme can create drama, interest and intrigue but pushing too far can lose you a customer forever.