You know how getting your car washed suddenly makes it run better? There’s no logical reason for it, just our very human projection of emotion on to our practical machine.
Some advertising works the same way, it projects an attitude, a tone, a clear emotion and we pick it up. It’s a connection that runs deeper than the rational benefits the product is selling.
Millward Brown have an explanation for this. You can read about it in the post Feeling Is Believing.
Have a look at their interpretation of why emotion makes advertising more effective.
The example here is pure emotion, not much fact, logic or rationale involved. It’s just fun!
What do you think of this Subaru ad made by Discipline in Australia. Did it make you smile? Give us some suggestions of ads that make you happy.