I’ve got two ads for you from New Zealand that want you to be prepared for the worst. They tell us that some consideration today might prevent misery tomorrow.
Both agencies want you to re-evaluate and think about what will happen to you should you be faced with an accident of some kind.
The first ad, from Colenso BBDO in Auckland, wants us to believe that we can’t be beaten. We will confront our crisis, and with State Farm’s help nothing will slow us down.
I think it’s a refreshing change from an industry that rarely talks about anything but price.
The second ad from Clemmenger BBDO in New Zealand gives us an intimate, internal look at why we should slow down.
So there you have it, two different ways to help prepare us for a devastating event, which do you think was more effective?