If you’re going to do it big –blow the top out of the tent. This ad for Sky Bet, from Sky’s Creative agency, really gets it right.
It has amazing special effect, capitalizes on Sky Sports heritage and brings sports analogies to life.
No one would be surprised to see this ad from Sky Sports – they’re known for big, ballsy ads that pull at sports lover’s emotions.
The fact that Sky Bet has reached over and borrowed all that, then tacked their own spin on it, with the idea that nothing is certain and you might be the one to call it right…
Well it’s just a thing of beauty.