I love this Nat Geo ad from India. It makes me laugh every time I watch it.
The brief was simple – Announce that National Geographic Channels in India are now available in Hindi, Tamil and other languages.
JWT India turned this into an equally simple idea “Watch TV in your own language.”
Then they gave it a twist, got the casting perfect and pulled it all together in the end frames.
Creative work at its best – fun, surprising and relevant.
Have a look and share what you think – is it too irreverent?