Style and Surprise – Form Over Function In This Ad

Sometimes beautifully dressed irreverence is enough to make an ad memorable. That’s certainly true for this ad for Le Slip men’s undies in France.

The message is clear; they will save your family jewels.

What features, benefits or technology support that, is apparently irrelevant.

But who cares? We don’t need too much detail about what keeps the man bits comfortable.

The 1950’s music and styling juxtapose perfectly with the demonstration.

Have a look and share your thoughts below – does it work for you?

The agency is BETC Paris.


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