Start Something New

Out with the old, in with the new, it’s a fresh start.

There’s a short window at the beginning of January where we look at the year in front of us and see all its possibilities.

With the whole year ahead we have everything to play for. We can put last year behind us and look forward to the things we daydream about.

This year, we will chase what we want and grasp it with both hands.

We’ll find new challenges and as the year unfolds we’ll feel the satisfaction of a job well done.

This is the time to start something new.

SCPF Barcelona captured the spirit of the new year in this ad for Ikea.  The subtle beginning of the ad, someone sitting in your usual spot, triggers a chain of new experiences.

It isn’t a ground breaking idea but it’s well executed with a simple message and spot on for the brand.

I’m wishing you all the best this New Year – now go chase your dreams.

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