Sometimes you just have to laugh, even when you know it’s wrong.
Like watching those home videos where people have disasters. They fall off swing sets, get clobbered by a golf club, the brides dress falls off or the dad gets attacked by the cat.
We know we shouldn’t enjoy their anguish but it’s just funny.
This ad from McCann in Sydney is so inappropriate, in an age where we are constantly warned about too much alcohol.
But it is just funny.
It takes Australia’s love of wine and parlays that into an unexpected message for Corelle’s product benefit. A benefit most of us never think about.
I’ll leave you to watch the ad, I’m off to find a glass of wine…
Kathy Reeves Consulting 