You Are Going Nowhere…

This ad is a wonderful observation on human nature.  It feels true to life, the reactions are great.

Clemenger in Melbourne came up with the idea for their client, National Australia Bank, a couple of years ago.

The ad is good, makes you smile and is connected to the financial product it is peddling, but that’s not why I’m writing about it now.

I dug it out of the archives because I’ve been doing a lot of coaching lately on careers and finding the job that’s right for you.

So often when we look for jobs, we think our role is to sell our services.  We research the company, explain all the ways our experience could help them and nervously wait to see if they want us.

The reality is we need to be in the buying seat.  Is this the company for you? Are these people you want to work with, is the job going to challenge you and help you gain expertise in your field?

Think of this ad as you prepare for your next interview – you don’t want to get a new job, then discover that you are going nowhere.


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