This is a stunning piece of creative work by Y&R. It has beautifully crafted animation, pulsing with emotion and a call to action.
It shows us a decaying city and its depressed citizens pulling together to rebuild New York City. They gather their resources to rebuild its heart, sending new energy pulsing into every corner. Even the Statue of Liberty breathes a sigh of relief.
They ask us to “Keep New York alive.”
Now at this point, I’m all in.
I thought they are going to ask for volunteers to help revamp depressed areas or tell me about the improvements as the economy has recovered.
I was sure they’d want my money, support or time, to help make NYC vibrant again.
But no – they want my liver.
The curve ball is that this isn’t about saving the classic architecture or rescuing old neighbourhoods from decline. Its citizens aren’t depressed because of the decay.
In a weird and disconnected twist this ad finishes asking us to become organ donors and keep people alive. People…
I think the message needs CPR.
Drop a line in the comment box, I’d love to hear what you