Way To Sex Up A Fiat

Car advertising can be so predictable- high performance, curve hugging exhilaration followed by a woman in a curve hugging dress.

This Fiat ad is filled with clichés, but not the usual ones.  It manages to grab them from culture, sex and muscle busting transformation.  The combination is totally entertaining.

They don’t tell you much about car – who cares? The couple at the beginning are perfect, including her awkward toe waggle.

The woman at the end, eyeing the car with a grrrrrr, is also wonderfully cast.

It’s a nice nod to Fiat’s Italian heritage, from the USA agency The Richards Group.

Un lavoro d’amore…

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