A bit about me
I worked in Advertising, then in Broadcasting, for over 20 years and it taught me a lot. I can talk at length about teenage boy’s antiperspirant needs, why Alka Seltzer’s fizz solves your problems and way too much about the nervous system of a cockroach.
I worked as a Board Account Director at London’s AMV/BBDO, BBDO Italia, BBDO Mexico and EuroRSCG. In my Agency days I worked mostly with FMCG manufacturers, big brands with big budgets.
I managed five international brands for Gillette and helped launch the Venus razor in the UK. I managed seven Chocolate brands for Mars and launched Celebrations Box Chocolates throughout Europe. I worked on a number of Quaker Oats brands in both the cereal and snack categories. I’ve worked on petfood, over the counter medications and pesticides. Which means, I can also talk about hairballs and athletes foot.
My career took a big step when I set up the Account Management and Planning Department at Sky Broadcasting’s Creative Agency. Our department focused on strategy and delivery of promotions for Sky’s programmes, movies, Sky+, SkyHD, Sky 3D.
As the Head of Account Management at Sky, I found myself in an unusual position of managing a creative team. I didn’t have the craft skills to be their creative director but was regularly surprised at how often I could coach them to a solution. Coaching with creatives was a great experience and convinced me that we often have the answers buried within us, we just need the right prompting to bring them to the forefront.
I realized it was my favourite part of the job, so I went back to school in 2010 for a post grad diploma in Coaching and started my own business. The chance to work with creative thinkers and release their potential is a real privilege. And its a lot more fun then hairballs.
Post Grad Diploma, ILM 7, in Executive Coaching. Certificate in Cognitive Behavioural Therapy, Certificate in Myers Briggs, Member of the Association for Coaching. In 2017 received a certified accreditation as a Master Level Coach by the Association for Coaching.