When an ad surprises me these days, I want to kiss the creatives. It is so hard to do something in 30 seconds that has
It’s happened – you got that call. Someone wants you to come in for a job interview. You may have been looking for a job
Old Spice loves the ladies. They advertise to women though their product is men’s cologne. More specifically, they want women to buy their product for
I have a very wise client that observed, after listening to comments at his team’s away day, that there was a beast in the room.
Your work was brilliant but the client didn’t get it… what happened? I’ve been working with a lot of creative teams on selling their ideas.