You know how getting your car washed suddenly makes it run better? There’s no logical reason for it, just our very human projection of emotion
Author: Kathy Reeves
Kathy Reeves Consulting offers Coaching and Myers Briggs to the creative community
Delegate or Die – How to do it, why to do it, and why your team can’t succeed without it
Almost all managers and leaders struggle with delegating. You came up through your trade doing the work. And you did it darn well. That’s why
Just Plane Inspiring. Ads That Put The Fun Back In Flying
I’m a big fan of the Virgin airlines ads. They remind me of the fun and glamour that used to be airline travel… a long
You’re Not Alone In Wanting A Little Quiet. Is Group Think Killing Creativity?
The advantages of introverted thinking have hit the media lately, with a new book on the subject and a 5 page spread in Time Magazine
What Could Possibly Go Wrong?
What could go wrong? It’s an ad idea that is tried and true, what’s the worst that could happen? In adland the worst that could
Love Your Agency And The Creative Work Will Shine
What’s the relationship like between you and your creative agency? Do you like the people who develop your ads and recommend your media? If you’ve
Death In Advertising – The Ultimate Motivator?
Changing behaviour is a challenge for any advertising. We need a compelling reason to do something new just once, to change long term habits requires
If Nothing In Your Life Was Secret, What Would You Stand For?
What do Kate Moss, Andy Grey and Sarkozy have in common? They all got caught out; saying or doing things they didn’t want to go
Ads That Go Beyond A Stiff Upper Lip: Determination, Resolve And Joy In The Moment
Every day the news brings us more information on the financial crisis, the relentless recession and government debt. The banks are still in trouble, the
You’re A Manager, It’s Your Job To Add Value, Right?
I was listening to a lecture by Marshal Goldsmith, he coaches CEOs at top 100 companies. He said successful people always want to add value
I Like My Advertising Edgy, But I Want You To Be Faithful
In the creative industry there is a strongly held belief that everyone is trying to balance on the razor edge of creativity. I once had
Whether Football or Playstation, Advertising Works The Game
Remember the PlayStation “Double life” commercial? It was filled with characters, vivid faces, memorizing eyes. There were a million back stories to wonder about, odd
Quick confidence booster – speak nicely to yourself
It sounds so simple, doesn’t it? We all talk to ourselves, generally not out loud, but that inner voice is almost always there. Sometimes your
Are Internal Ad Agencies the Stepsister or Cinderella?
Internal ad agencies are in an interesting position. They are often privy to more product insights, consumer understanding and corporate ambitions than an outside agency
Get outstanding creative work from your agency
Do you want your ads to be talked about, remembered, awarded? Of course you do. So how do you get the great creative work that
Trailers for TV channels, more to it than you think
Making a TV trailer is much harder than making one for a movie. The movie launch tries to interest you in the story, the actors
Zombies in Adland
In the tradition of all things ghoulish at Halloween, I wanted to bring you three zombie ads to brighten your day. I like these for
Feedback versus Criticism, do you know the difference?
Feedback is vital in creative industries. Creativity is subjective; you can’t point to a script, like you would a column of sums and say “it
The Best Managers Don’t Always Lead From The Front
“Where did they go? Which way were they headed? I must find them… I am their leader.” I was coaching a manager recently who was
Charity advertising, opening your wallet or your mind?
Years ago I worked on the RSPCA’s account in our agency. Historically, they had used dreadful images of abused and neglected animals to prompt donations
