In April I wrote a post on whether the creative idea or the message was the most important in an ad. I also wrote a
Author: Kathy Reeves
Kathy Reeves Consulting offers Coaching and Myers Briggs to the creative community
Dread Meetings? Tips to survive in a meeting culture
Meetings seem to terrorize more people than facing a dark alley in a foreign country. There are unseen lasers, crossing invisibly between people, just waiting
Creative passion – Love it, Own it, Let it go
Every creative person I know struggles with the question of when to fall on their sword for their work, when to accommodate the feedback and
Say What – If you want insight into an issue, think about your question
Imagine you answer the phone and your client, or your boss, slams you with one of these: Why did you tell them? Why haven’t you
Sexism in Advertising – Is It Ok If It’s Really Funny?
Across the pond they are all in a froth about milk. The Got Milk poster campaign is sexist. It’s also funny, memorable and the product
Body Talk – 4 Tricks To Fool Your Body And Manage Emotions
It happens to the best of us, you’re tired, stressed, feeling a little overwhelmed and WHAM, something happens that tips you over in to the
Feeling’s believing – Does Emotion Make Advertising More Effective?
I’m a softie. I know that. When I see an ad that makes me laugh or cry, I want to share it. So I’ve brought
I can’t hear you, I’m talking – Paying attention gets results
I’ve spent most of my career on one side or the other of advertising. That’s a bit precarious in the icebreaking stage, when someone asks
Ummm, I’ve Forgotten Your Name…Ad Branding is the Biggest Challenge
I want to tell you about a couple of ads I saw. I loved them both. They tell a good story, good enough to repeat.
Am I Your Dad or What? The Pros and Cons of Parenting at Work
A few years ago, I was standing in a coffee shop, waiting for the train with my agency team. We were returning to the office
Spinning the Web – Marketing Web Based Services
We’ve come a long way from the advertising used during the dot.com bubble. Back then, ads for online services veered from functionally informative to vague
Flying Trains, Facts And Fiction – How Myers Briggs Can Help You Communicate
Have you ever watched a child playing by themselves? Let’s say they’re scooting a toy train along the floor when suddenly they sail it through
Are you calling me stupid or ugly? Can Fear Drive An Advertising Response?
There’s plenty of fear in today’s society. Fear of terrorist, losing face, losing your hair. Fear of smelling bad, losing your job, losing the plot.
You set off a landmine at work – You Blew It, 5 Tips To Recover From A Work Crisis
You made a mistake. A big one. You blew up at your client, had a bad review with your boss or dropped the ball on the
Shouldn’t flaky just describe dandruff? – Dealing With A Creative Reputation
Why is it that creative people are so often stereotyped as flaky, flighty, difficult, unreliable or irresponsible? Do you think the first artists, who were
Can pruning shears improve your creativity? – Is it possible to increase your creative ability?
I was talking to an HR Director at an international Broadcaster’s office recently. She said they didn’t invest in creative training because people either have
Now where’d I leave my confidence? – 3 steps to finding yours
Confidence is such an elusive thing. It should be like our shadow, always there but something we are generally unaware of. And it should be
Should ad messages be literal?
Every day we’re faced with the marketing challenge of how to execute a message. Do you represent it literally? Use an analogy? Feature your target
For goodness sake, let yourself think
You feel guilty reading this, don’t you? It’s not on the crisis list, the critical list or even the urgent list. You’ve GOT TO GO…
Who’s driving, the message or the idea?
Imagine you are a creative director – easy for some of you. You’re sitting in your pitch area, listening to a few of your team
