A few years ago, the company I worked for was launching their own ISP, the public face was all ours; our branding, content and personality.
In April I wrote a post on whether the creative idea or the message was the most important in an ad. I also wrote a
Meetings seem to terrorize more people than facing a dark alley in a foreign country. There are unseen lasers, crossing invisibly between people, just waiting
Every creative person I know struggles with the question of when to fall on their sword for their work, when to accommodate the feedback and
Imagine you answer the phone and your client, or your boss, slams you with one of these: Why did you tell them? Why haven’t you
Across the pond they are all in a froth about milk. The Got Milk poster campaign is sexist. It’s also funny, memorable and the product
It happens to the best of us, you’re tired, stressed, feeling a little overwhelmed and WHAM, something happens that tips you over in to the
I’m a softie. I know that. When I see an ad that makes me laugh or cry, I want to share it. So I’ve brought
I’ve spent most of my career on one side or the other of advertising. That’s a bit precarious in the icebreaking stage, when someone asks
I want to tell you about a couple of ads I saw. I loved them both. They tell a good story, good enough to repeat.
A few years ago, I was standing in a coffee shop, waiting for the train with my agency team. We were returning to the office
We’ve come a long way from the advertising used during the dot.com bubble. Back then, ads for online services veered from functionally informative to vague
Have you ever watched a child playing by themselves? Let’s say they’re scooting a toy train along the floor when suddenly they sail it through
There’s plenty of fear in today’s society. Fear of terrorist, losing face, losing your hair. Fear of smelling bad, losing your job, losing the plot.
You made a mistake. A big one. You blew up at your client, had a bad review with your boss or dropped the ball on the
Why is it that creative people are so often stereotyped as flaky, flighty, difficult, unreliable or irresponsible? Do you think the first artists, who were
I was talking to an HR Director at an international Broadcaster’s office recently. She said they didn’t invest in creative training because people either have
Confidence is such an elusive thing. It should be like our shadow, always there but something we are generally unaware of. And it should be
Every day we’re faced with the marketing challenge of how to execute a message. Do you represent it literally? Use an analogy? Feature your target
You feel guilty reading this, don’t you? It’s not on the crisis list, the critical list or even the urgent list. You’ve GOT TO GO…