Years ago I worked on the RSPCA’s account in our agency. Historically, they had used dreadful images of abused and neglected animals to prompt donations
In April I wrote a post on whether the creative idea or the message was the most important in an ad. I also wrote a
Every creative person I know struggles with the question of when to fall on their sword for their work, when to accommodate the feedback and
Across the pond they are all in a froth about milk. The Got Milk poster campaign is sexist. It’s also funny, memorable and the product
I’m a softie. I know that. When I see an ad that makes me laugh or cry, I want to share it. So I’ve brought
I want to tell you about a couple of ads I saw. I loved them both. They tell a good story, good enough to repeat.
We’ve come a long way from the advertising used during the dot.com bubble. Back then, ads for online services veered from functionally informative to vague
There’s plenty of fear in today’s society. Fear of terrorist, losing face, losing your hair. Fear of smelling bad, losing your job, losing the plot.
Every day we’re faced with the marketing challenge of how to execute a message. Do you represent it literally? Use an analogy? Feature your target
Imagine you are a creative director – easy for some of you. You’re sitting in your pitch area, listening to a few of your team