Sometimes I am humbled by what underlies our hectic lives. We are so busy doing things, stressed to the max, trying to cram a little
Advertising consistency is a difficult game built through briefs and brand identities. We have extensive brand guidelines, charts on tone of voice, lists of what the brand
Brands love to associate themselves with the prowess, discipline and sheer brilliance of Olympic athletes. Big brands sponsor the games, showing their respect for the
Out with the old, in with the new, it’s a fresh start. There’s a short window at the beginning of January where we look at
I want to wish you a very happy Christmas break filled with laughter, good food and people you enjoy. I know this is a crazy time
Guest Post By Milly Chu, Account Director I love a great ad. Its ability to entertain you and impart a persuasive brand message is a unique
There is a long held agency belief that saving your best work for last makes the strongest creative presentation. The hope is to build anticipation
These two ads take totally different approaches to shout about their technology. One says trust us because we think creatively, work hard and nothing will
I love it when someone can take a stereo types about their own culture and have the confidence to say the joke is on us.
The word surprise is usually looked at positively, some great thing that is going to happen that you will love. Creative people have been using
Launching a television channel is no easy feat. You have a load of programmes your audience won’t recognize. You need to create a personality, explain
I love a brand that is brave enough to have a laugh at its target audience. Schneider Beer This ad for Schneider Beer, is chock
The Salvation Army isn’t the sexiest of brands, so this Latin Lover execution from McCann Erickson in Sao Paulo really grabbed my attention. It is
These two ads do a brilliant job of whipping the tail of technology. The ad for Le Trefel, from Leo Burnette in France, has grabbed all
Sometimes beautifully dressed irreverence is enough to make an ad memorable. That’s certainly true for this ad for Le Slip men’s undies in France.
These two ads have chosen similar imagery for entirely different messages. They both use sinister machines but focus on children.
I had the privilege of working with Caitlin Ryan, the ECD at Proximity, when I first moved to London. She has a great sense of
I love this Nat Geo ad from India. It makes me laugh every time I watch it. The brief was simple – Announce that National Geographic
This trailer is for a documentary that came out last year called Cocaine Unwrapped. It has great visual imagery that carries its message without words.
I am totally confused by this Louis Vuitton campaign about Mohammad Ali. This is a beautiful ad, full of poetry by a hip hop artist,