If you’re going to do it big –blow the top out of the tent. This ad for Sky Bet, from Sky’s Creative agency, really gets
Category: Creative Thinking
“Inspired”Advertising. If you borrow an idea, can you make it your own?
Remember the award winning Honda Cog ad from 2003? It was a clever and technically difficult domino effect, a chain reaction of colliding Honda parts.
Confronting Your Cultural In Advertising – This Hits You In The Gut
It takes a brave agency and a braver client to confront its national culture. I have a lot of respect for Taproot India and this
Mixed Messages In Advertising
I think this ad about Aids does a great job of raising awareness of guns. Which is not the point.
This Ad Is Bleeping Brilliant
I love a great ad idea with a little budget. It highlights the vision the creative had with the script, and strips it right back
Get It Out Of Your Head – Unique Ways To Get Organized
How often have you been just on the edge of sleep and thought, “yikes… I forgot to do that.” And then you lay there, wide
How Do You Prepare For Disaster?
I’ve got two ads for you from New Zealand that want you to be prepared for the worst. They tell us that some consideration today
Big Ideas Without The Big Budget
Coca Cola is a feel good brand. Their advertising focuses on happy people enjoying themselves.
How Does Your Detergent Make You Feel?
Brand affinity can take you by surprise. P&G have done themselves proud with this wonderful Olympics ad from Wieden and Kennedy, Portland. It skips to
A Picture’s Worth A Thousand Words. Stock Photography vs Original
We all know the value of a great photo. It is a window to the world that can make us laugh, cry or relate to
Would You Show Your Product At Its Worst (if it was funny?)
It takes a brave client, with a great sense of humour, to allow an ad to show their product at less than perfection. The usual
Who Can Resist A Fox With A French Accent?
Every man I know is a sucker for a woman with a French accent and when that woman is a fox? Heaven help us. This
My Staff Just Aren’t Cutting It. How To Turn Around A Sluggish Team
Have you ever had that rant in your head, the one where you are certain your staff doesn’t have a working brain between them and
What Would You Do If Chaos Exploded Around You? Would You Go WatchTV?
So, you pushed the button… You’d been warned it would add drama. So what? Everybody likes a little drama and it was just there, waiting
Instant Feel Good Advertising, Just Add Water
You know how getting your car washed suddenly makes it run better? There’s no logical reason for it, just our very human projection of emotion
Just Plane Inspiring. Ads That Put The Fun Back In Flying
I’m a big fan of the Virgin airlines ads. They remind me of the fun and glamour that used to be airline travel… a long
What Could Possibly Go Wrong?
What could go wrong? It’s an ad idea that is tried and true, what’s the worst that could happen? In adland the worst that could
Death In Advertising – The Ultimate Motivator?
Changing behaviour is a challenge for any advertising. We need a compelling reason to do something new just once, to change long term habits requires
Ads That Go Beyond A Stiff Upper Lip: Determination, Resolve And Joy In The Moment
Every day the news brings us more information on the financial crisis, the relentless recession and government debt. The banks are still in trouble, the
I Like My Advertising Edgy, But I Want You To Be Faithful
In the creative industry there is a strongly held belief that everyone is trying to balance on the razor edge of creativity. I once had
Kathy Reeves Consulting 