I’m a softie. I know that. When I see an ad that makes me laugh or cry, I want to share it. So I’ve brought
I’ve spent most of my career on one side or the other of advertising. That’s a bit precarious in the icebreaking stage, when someone asks
I want to tell you about a couple of ads I saw. I loved them both. They tell a good story, good enough to repeat.
A few years ago, I was standing in a coffee shop, waiting for the train with my agency team. We were returning to the office
We’ve come a long way from the advertising used during the dot.com bubble. Back then, ads for online services veered from functionally informative to vague
Have you ever watched a child playing by themselves? Let’s say they’re scooting a toy train along the floor when suddenly they sail it through
There’s plenty of fear in today’s society. Fear of terrorist, losing face, losing your hair. Fear of smelling bad, losing your job, losing the plot.
You made a mistake. A big one. You blew up at your client, had a bad review with your boss or dropped the ball on the
Why is it that creative people are so often stereotyped as flaky, flighty, difficult, unreliable or irresponsible? Do you think the first artists, who were
I was talking to an HR Director at an international Broadcaster’s office recently. She said they didn’t invest in creative training because people either have
Have you noticed lately, that everyone else seems to have “The Answer”? There’s a webinar promising to tell you how to overcome all your obstacles
Confidence is such an elusive thing. It should be like our shadow, always there but something we are generally unaware of. And it should be
Every day we’re faced with the marketing challenge of how to execute a message. Do you represent it literally? Use an analogy? Feature your target
You feel guilty reading this, don’t you? It’s not on the crisis list, the critical list or even the urgent list. You’ve GOT TO GO…
Imagine you are a creative director – easy for some of you. You’re sitting in your pitch area, listening to a few of your team
When you said “yes” to doing a presentation, you felt pretty good. You’d been working on the project they wanted to hear about. It was