Launching a television channel is no easy feat. You have a load of programmes your audience won’t recognize. You need to create a personality, explain
Tag: Coaching for creatives
Re-invent Your Job And Get Motivated Again
If humans had a keyboard, I’m sure there would be a Respond button. Everyone would punch it, our clients, our bosses, our staff, our families
Can The Salvation Army Change It’s Image?
The Salvation Army isn’t the sexiest of brands, so this Latin Lover execution from McCann Erickson in Sao Paulo really grabbed my attention. It is
Technology Is Not The Answer
These two ads do a brilliant job of whipping the tail of technology. The ad for Le Trefel, from Leo Burnette in France, has grabbed all
Motivating Yourself
It happens to us all. I felt flat, totally unmotivated. I was having a hard time starting on a list of things that I wasn’t
Guns And Cupcakes – Imagery In Ads That Do The Unexpected
These two ads have chosen similar imagery for entirely different messages. They both use sinister machines but focus on children.
Can Hitler Make You Laugh? Nat Geo’s Trailer Does Its Best
I love this Nat Geo ad from India. It makes me laugh every time I watch it. The brief was simple – Announce that National Geographic
CGI Genius. If You Respect Grapic Design, You’ll Love This
This trailer is for a documentary that came out last year called Cocaine Unwrapped. It has great visual imagery that carries its message without words.
Swimming In Discontent, How To Move Forward
Life isn’t always cherries, stuff happens that isn’t nice. You apply for a new position at work and don’t get it. Your boss grabs the
Beautiful But…? Ads Without Relevance
I am totally confused by this Louis Vuitton campaign about Mohammad Ali. This is a beautiful ad, full of poetry by a hip hop artist,
5 Tips To build Your Resilience In The New Year
There are times in life when you just feel good, you’re cheerful, energetic and optimistic. How do you hang on to that feeling? Here are
Confronting Your Cultural In Advertising – This Hits You In The Gut
It takes a brave agency and a braver client to confront its national culture. I have a lot of respect for Taproot India and this
This Ad Is Bleeping Brilliant
I love a great ad idea with a little budget. It highlights the vision the creative had with the script, and strips it right back
Get It Out Of Your Head – Unique Ways To Get Organized
How often have you been just on the edge of sleep and thought, “yikes… I forgot to do that.” And then you lay there, wide
Why Would The Fastest Man In The World Need A Coach?
The Olympics are headed our way and sports fever is in the air. Londoners aren’t known for their focus on running, jumping and swimming but
How Does Your Detergent Make You Feel?
Brand affinity can take you by surprise. P&G have done themselves proud with this wonderful Olympics ad from Wieden and Kennedy, Portland. It skips to
To Move Up At Work, Get To Know Yourself
Not getting promoted at work? It might come down to how you see yourself. Research shows that good managers see themselves in exactly the same
Would You Show Your Product At Its Worst (if it was funny?)
It takes a brave client, with a great sense of humour, to allow an ad to show their product at less than perfection. The usual
Time To Change Jobs? Questions To Help You Plan Your Next Move
“May you live in interesting times” was thought to be a Chinese curse. I’d say it’s a good summation of the last few years. The
What Would You Do If Chaos Exploded Around You? Would You Go WatchTV?
So, you pushed the button… You’d been warned it would add drama. So what? Everybody likes a little drama and it was just there, waiting
