You know how getting your car washed suddenly makes it run better? There’s no logical reason for it, just our very human projection of emotion
Almost all managers and leaders struggle with delegating. You came up through your trade doing the work. And you did it darn well. That’s why
I’m a big fan of the Virgin airlines ads. They remind me of the fun and glamour that used to be airline travel… a long
Changing behaviour is a challenge for any advertising. We need a compelling reason to do something new just once, to change long term habits requires
Internal ad agencies are in an interesting position. They are often privy to more product insights, consumer understanding and corporate ambitions than an outside agency
Do you want your ads to be talked about, remembered, awarded? Of course you do. So how do you get the great creative work that
A few years ago, the company I worked for was launching their own ISP, the public face was all ours; our branding, content and personality.
I want to tell you about a couple of ads I saw. I loved them both. They tell a good story, good enough to repeat.
Why is it that creative people are so often stereotyped as flaky, flighty, difficult, unreliable or irresponsible? Do you think the first artists, who were