Most people in advertising cringe when Millward Brown is rolled in by their clients. We think pre-testing and over analysis leads to dead end ads.
Tag: creative inspiration
Way To Sex Up A Fiat
Car advertising can be so predictable- high performance, curve hugging exhilaration followed by a woman in a curve hugging dress. This Fiat ad is filled
Old Spice – Talking To Moms Everywhere
Old Spice loves the ladies. They advertise to women though their product is men’s cologne. More specifically, they want women to buy their product for
Can Hitler Make You Laugh? Nat Geo’s Trailer Does Its Best
I love this Nat Geo ad from India. It makes me laugh every time I watch it. The brief was simple – Announce that National Geographic
How Do You Prepare For Disaster?
I’ve got two ads for you from New Zealand that want you to be prepared for the worst. They tell us that some consideration today
A Picture’s Worth A Thousand Words. Stock Photography vs Original
We all know the value of a great photo. It is a window to the world that can make us laugh, cry or relate to
