Most people in advertising cringe when Millward Brown is rolled in by their clients. We think pre-testing and over analysis leads to dead end ads.
Tag: creative inspiration
Way To Sex Up A Fiat
Car advertising can be so predictable- high performance, curve hugging exhilaration followed by a woman in a curve hugging dress. This Fiat ad is filled
Old Spice – Talking To Moms Everywhere
Old Spice loves the ladies. They advertise to women though their product is men’s cologne. More specifically, they want women to buy their product for
Can Hitler Make You Laugh? Nat Geo’s Trailer Does Its Best
I love this Nat Geo ad from India. It makes me laugh every time I watch it. The brief was simple – Announce that National Geographic
How Do You Prepare For Disaster?
I’ve got two ads for you from New Zealand that want you to be prepared for the worst. They tell us that some consideration today
A Picture’s Worth A Thousand Words. Stock Photography vs Original
We all know the value of a great photo. It is a window to the world that can make us laugh, cry or relate to
What Could Possibly Go Wrong?
What could go wrong? It’s an ad idea that is tried and true, what’s the worst that could happen? In adland the worst that could
Death In Advertising – The Ultimate Motivator?
Changing behaviour is a challenge for any advertising. We need a compelling reason to do something new just once, to change long term habits requires
Zombies in Adland
In the tradition of all things ghoulish at Halloween, I wanted to bring you three zombie ads to brighten your day. I like these for
Creative Candy – Delicious ads with no nutritional value
In April I wrote a post on whether the creative idea or the message was the most important in an ad. I also wrote a
Spinning the Web – Marketing Web Based Services
We’ve come a long way from the advertising used during the dot.com bubble. Back then, ads for online services veered from functionally informative to vague
Are you calling me stupid or ugly? Can Fear Drive An Advertising Response?
There’s plenty of fear in today’s society. Fear of terrorist, losing face, losing your hair. Fear of smelling bad, losing your job, losing the plot.
