Most people in advertising cringe when Millward Brown is rolled in by their clients. We think pre-testing and over analysis leads to dead end ads.
Car advertising can be so predictable- high performance, curve hugging exhilaration followed by a woman in a curve hugging dress. This Fiat ad is filled
Old Spice loves the ladies. They advertise to women though their product is men’s cologne. More specifically, they want women to buy their product for
I love this Nat Geo ad from India. It makes me laugh every time I watch it. The brief was simple – Announce that National Geographic
I’ve got two ads for you from New Zealand that want you to be prepared for the worst. They tell us that some consideration today
We all know the value of a great photo. It is a window to the world that can make us laugh, cry or relate to