Most people in advertising cringe when Millward Brown is rolled in by their clients. We think pre-testing and over analysis leads to dead end ads.
Car advertising can be so predictable- high performance, curve hugging exhilaration followed by a woman in a curve hugging dress. This Fiat ad is filled
Old Spice loves the ladies. They advertise to women though their product is men’s cologne. More specifically, they want women to buy their product for
I love this Nat Geo ad from India. It makes me laugh every time I watch it. The brief was simple – Announce that National Geographic
I’ve got two ads for you from New Zealand that want you to be prepared for the worst. They tell us that some consideration today
We all know the value of a great photo. It is a window to the world that can make us laugh, cry or relate to
What could go wrong? It’s an ad idea that is tried and true, what’s the worst that could happen? In adland the worst that could
Changing behaviour is a challenge for any advertising. We need a compelling reason to do something new just once, to change long term habits requires
In the tradition of all things ghoulish at Halloween, I wanted to bring you three zombie ads to brighten your day. I like these for
In April I wrote a post on whether the creative idea or the message was the most important in an ad. I also wrote a
We’ve come a long way from the advertising used during the dot.com bubble. Back then, ads for online services veered from functionally informative to vague
There’s plenty of fear in today’s society. Fear of terrorist, losing face, losing your hair. Fear of smelling bad, losing your job, losing the plot.