Skip to content

Kathy Reeves Consulting

Coaching And Inspiration For Creative Industries

  • About
  • coaching
    • About Coaching
    • CEOs, Managing Directors and Senior Managers
    • Creative Directors
    • Commissioners
    • Operations and Production Heads
    • Account Managers and Strategist
    • Ready to change career?
    • Fees
  • Myers Briggs
  • Clients and Comments

Tag: creative inspiration

Entertaining Ads Can Do The Work

09/04/2015 Kathy Reeves

Most people in advertising cringe when Millward Brown is rolled in by their clients. We think pre-testing and over analysis leads to dead end ads. 

Continue reading

Way To Sex Up A Fiat

08/06/2015 Kathy Reeves

Car advertising can be so predictable- high performance, curve hugging exhilaration followed by a woman in a curve hugging dress. This Fiat ad is filled

Continue reading

Old Spice – Talking To Moms Everywhere

05/08/2014 Kathy Reeves

Old Spice loves the ladies.  They advertise to women though their product is men’s cologne. More specifically, they want women to buy their product for

Continue reading

Can Hitler Make You Laugh? Nat Geo’s Trailer Does Its Best

03/15/2013 Kathy Reeves

I love this Nat Geo ad from India. It makes me laugh every time I watch it. The brief was simple – Announce that National Geographic

Continue reading

How Do You Prepare For Disaster?

08/31/2012 Kathy Reeves

I’ve got two ads for you from New Zealand that want you to be prepared for the worst. They tell us that some consideration today

Continue reading

A Picture’s Worth A Thousand Words. Stock Photography vs Original

07/02/2012 Kathy Reeves

We all know the value of a great photo. It is a window to the world that can make us laugh, cry or relate to

Continue reading

What Could Possibly Go Wrong?

02/21/2012 Kathy Reeves

What could go wrong? It’s an ad idea that is tried and true, what’s the worst that could happen? In adland the worst that could

Continue reading

Death In Advertising – The Ultimate Motivator?

01/28/2012 Kathy Reeves

Changing behaviour is a challenge for any advertising. We need a compelling reason  to do something new just once, to change long term habits requires

Continue reading

Zombies in Adland

10/27/2011 Kathy Reeves

In the tradition of all things ghoulish at Halloween, I wanted to bring you three zombie ads to brighten your day. I like these for

Continue reading

Creative Candy – Delicious ads with no nutritional value

09/29/2011 Kathy Reeves

In April I wrote a post on whether the creative idea or the message was the most important in an ad. I also wrote a

Continue reading

Spinning the Web – Marketing Web Based Services

06/26/2011 Kathy Reeves

We’ve come a long way from the advertising used during the dot.com bubble. Back then, ads for online services veered from functionally informative to vague

Continue reading

Are you calling me stupid or ugly? Can Fear Drive An Advertising Response?

06/16/2011 Kathy Reeves

There’s plenty of fear in today’s society. Fear of terrorist, losing face, losing your hair. Fear of smelling bad, losing your job, losing the plot.

Continue reading

Blog at WordPress.com.