A bit about me
I worked in Advertising, then in Broadcasting, for over 20 years and it taught me a lot. I can talk at length about teenage boy’s antiperspirant needs, why Alka Seltzer’s fizz solves your problems and way too much about the nervous system of a cockroach.
I worked as a Board Account Director at London’s AMV/BBDO, BBDO Italia, BBDO Mexico and EuroRSCG. In my Agency days I worked mostly with FMCG manufacturers, big brands with big budgets.
I managed five international brands for Gillette and helped launch the Venus razor in the UK. I managed seven Chocolate brands for Mars and launched Celebrations Box Chocolates throughout Europe. I worked on a number of Quaker Oats brands in both the cereal and snack categories. I’ve worked on petfood, over the counter medications and pesticides. Which means, I can also talk about hairballs and athletes foot.
My career took a big step when I set up the Account Management and Planning Department at Sky Broadcasting’s Creative Agency. Our department focused on strategy and delivery of promotions for Sky’s programmes, movies, Sky+, SkyHD, Sky 3D.
As the Head of Account Management at Sky, I found myself in an unusual position of managing a creative team. I didn’t have the craft skills to be their creative director but was regularly surprised at how often I could coach them to a solution. Coaching with creatives was a great experience and convinced me that we often have the answers buried within us, we just need the right prompting to bring them to the forefront.
I realized it was my favourite part of the job, so I went back to school in 2010 for a post grad diploma in Coaching and started my own business. The chance to work with creative thinkers and release their potential is a real privilege. And its a lot more fun then hairballs.
Post Grad Diploma, ILM 7, in Executive Coaching. Certificate in Cognitive Behavioural Therapy, Certificate in Myers Briggs, Member of the Association for Coaching