A lot of my coaching clients want to figure out how to be heard, stand out or express their opinions. They think to do this
Tag: london coach
Big, Beautiful Football Ad…For Betting
If you’re going to do it big –blow the top out of the tent. This ad for Sky Bet, from Sky’s Creative agency, really gets
Whether Football or Playstation, Advertising Works The Game
Remember the PlayStation “Double life” commercial? It was filled with characters, vivid faces, memorizing eyes. There were a million back stories to wonder about, odd
Creative Candy – Delicious ads with no nutritional value
In April I wrote a post on whether the creative idea or the message was the most important in an ad. I also wrote a
Dread Meetings? Tips to survive in a meeting culture
Meetings seem to terrorize more people than facing a dark alley in a foreign country. There are unseen lasers, crossing invisibly between people, just waiting
Say What – If you want insight into an issue, think about your question
Imagine you answer the phone and your client, or your boss, slams you with one of these: Why did you tell them? Why haven’t you
