Your work was brilliant but the client didn’t get it… what happened? I’ve been working with a lot of creative teams on selling their ideas.
Tag: Pitching
Saving The Best For Last – Does It Work In Creative Presentations?
There is a long held agency belief that saving your best work for last makes the strongest creative presentation. The hope is to build anticipation
Does Everyone Love The Big Reveal? Why a surprise may lose you the pitch
The word surprise is usually looked at positively, some great thing that is going to happen that you will love. Creative people have been using