There is a long held agency belief that saving your best work for last makes the strongest creative presentation. The hope is to build anticipation
Category: Creative Thinking
Does Everyone Love The Big Reveal? Why a surprise may lose you the pitch
The word surprise is usually looked at positively, some great thing that is going to happen that you will love. Creative people have been using
Caitlin Ryan, Guest Post on Being True To Yourself
I had the privilege of working with Caitlin Ryan, the ECD at Proximity, when I first moved to London. She has a great sense of
Get It Out Of Your Head – Unique Ways To Get Organized
How often have you been just on the edge of sleep and thought, “yikes… I forgot to do that.” And then you lay there, wide
My Staff Just Aren’t Cutting It. How To Turn Around A Sluggish Team
Have you ever had that rant in your head, the one where you are certain your staff doesn’t have a working brain between them and
Creative passion – Love it, Own it, Let it go
Every creative person I know struggles with the question of when to fall on their sword for their work, when to accommodate the feedback and
Shouldn’t flaky just describe dandruff? – Dealing With A Creative Reputation
Why is it that creative people are so often stereotyped as flaky, flighty, difficult, unreliable or irresponsible? Do you think the first artists, who were
Kathy Reeves Consulting 