I was talking to a friend recently who said “while agencies are trying to define and discuss content, consumers are just getting on with it.”
Category: Creative Thinking
Images Aren’t Ads – Make It Do The Job
A stunning image is not the same thing as an ad. One is art. The other is supposed to inform, motivate and perhaps encourage you
The New Men’s Ads – Confidence over Cocky
In the UK, Lynx is known for its spray on sex appeal. In all its ads an average guy gives himself a spray, girls get
Kick The Habit
As January is the time to kick a few habits, I thought we’d have a look at some old fashioned cigarette ads. You remember –
Ads With A Twist
It’s always interesting to see what’s sexy in another country. This ad from CJ Worx in Bangkok caught my attention for a couple of reasons.
Just Offensive
Smart Cars are great for urban areas. They fit into little parking spaces, are easy to manoeuvre and make your life easier. That’s what they
Way To Sex Up A Fiat
Car advertising can be so predictable- high performance, curve hugging exhilaration followed by a woman in a curve hugging dress. This Fiat ad is filled
Hair Today, Gone Tomorrow
There must be a million jokes about men going bald. It clearly plays on their mind… For half the population this vague fear looms in
How Involved Are You In Football?
Everybody’s got their favourite – and their favourite place to watch football. How do you convince someone to switch?
What Would You Do For Your City?
This is a stunning piece of creative work by Y&R. It has beautifully crafted animation, pulsing with emotion and a call to action.
You Are Going Nowhere…
This ad is a wonderful observation on human nature. It feels true to life, the reactions are great.
So Wrong But So Funny – Ads That Make Fun Of Us
Sometimes you just have to laugh, even when you know it’s wrong.
What Do You Dream Of?
A favourite question for journalists and magazine quizzes is “Who or what inspires you?” For me that inspiration comes watching someone really push toward their
The Changing Face Of Gillette
I worked on the Gillette account for 6 years when I was at BBDO. It gave me an unusually intimate knowledge of what men get up
Food Porn In Advertising
I’m a sucker for food porn. A glorious shot of a salad tossed high, a sensual glimpse of molten chocolate, even the humble burger, shot beautifully,
An Ad That Hits THE Spot
Sometimes you can’t say things directly, in an ad, because the audience tunes it out. We’ve all experienced that. The charity ad that shows you
Old Spice For Hair – What A Creepy Ad
I love Old Spice –well, really it’s their clever advertising I love. They target women and manage to differentiate themselves from Lynx/Axe and its spray
Mercedes Benz Laid An Egg With This Ad
Mercedes Benz has done some brave advertising. They have even ventured into selling their features without ever showing their car.
There’s Nothing Like A Broken Cliché
When an ad surprises me these days, I want to kiss the creatives. It is so hard to do something in 30 seconds that has
Old Spice – Talking To Moms Everywhere
Old Spice loves the ladies. They advertise to women though their product is men’s cologne. More specifically, they want women to buy their product for
