When you google “Coach” you get a lot of options. For most people, who haven’t experienced coaching, it can be a quagmire trying to figure
Tag: Coaching for creatives
Brexit-Adjust Your Sails For The Winds Of Change
There is no getting away from it. The Leave vote took us all by surprise, even the people who voted for it. There has certainly
Overwhelmed? Build Your Mental Muscles
We live in a full throttle, reactionary world. Chaotic cities, a demanding job and trying to balance work with the rest of your life, means
Staying “The Adult” At Work
Have you ever been maneuvered into the “child role” at work? You know the feeling, someone takes a strong or demanding stand with you and
Managing Your Manager
A lot of us think our manager could do better. I know this because I get to peek behind the curtain. Coaching gives people a
Content versus Advertising
I was talking to a friend recently who said “while agencies are trying to define and discuss content, consumers are just getting on with it.”
Use Your Imagination To Improve Your Life
I have worked with people that have the word “Creative” in their job title for most of my career. They’ve taught me a lot. I
Images Aren’t Ads – Make It Do The Job
A stunning image is not the same thing as an ad. One is art. The other is supposed to inform, motivate and perhaps encourage you
The New Men’s Ads – Confidence over Cocky
In the UK, Lynx is known for its spray on sex appeal. In all its ads an average guy gives himself a spray, girls get
Your Sphere Of Influence
When I was working in advertising I took one of my clients, a marketing manager at M&M/Mars, out to lunch. You’d think selling chocolate would
Kick The Habit
As January is the time to kick a few habits, I thought we’d have a look at some old fashioned cigarette ads. You remember –
A Merrier Than Usual Christmas
I want to wish you a holiday full of fun, laughter and a very special Christmas. I hope you enjoy it just a little more this year,
Love, Resilience, Perfection
Antoine Leiris, wrote an open letter to the terrorist who gunned down his wife Hélène Muyal-Leirisin Paris, during the concert last Friday. FULL TRANSCRIPT OF
A Question Of Authority
It’s amazing what we don’t discuss. Most of us want the authority to make decisions, hire who we want or make choices that impact our
Ads With A Twist
It’s always interesting to see what’s sexy in another country. This ad from CJ Worx in Bangkok caught my attention for a couple of reasons.
Is Everyday Fight Or Flight?
I just finished a CBT course (Cognitive Behavioural Therapy) and some things really stood out for me. One of the biggest is what a blunt
Just Offensive
Smart Cars are great for urban areas. They fit into little parking spaces, are easy to manoeuvre and make your life easier. That’s what they
Entertaining Ads Can Do The Work
Most people in advertising cringe when Millward Brown is rolled in by their clients. We think pre-testing and over analysis leads to dead end ads.
Take That Two Week Vacation
This is a guest blog written by Dr Sue Guthrie, Head of Scientific Services at Ogilvy 4D – The health behavior change specialists The morning
Hair Today, Gone Tomorrow
There must be a million jokes about men going bald. It clearly plays on their mind… For half the population this vague fear looms in
