There is no getting away from it. The Leave vote took us all by surprise, even the people who voted for it. There has certainly
Tag: inspiration
Content versus Advertising
I was talking to a friend recently who said “while agencies are trying to define and discuss content, consumers are just getting on with it.”
What Do You Dream Of?
A favourite question for journalists and magazine quizzes is “Who or what inspires you?” For me that inspiration comes watching someone really push toward their
3 Steps To Inspiring Leadership. Simple Ways To Motivate Your Team
You are an amazing manager. You and your team have a reputation for getting things done, you’re experts in your area and people look forward
Sexism in Advertising – Is It Ok If It’s Really Funny?
Across the pond they are all in a froth about milk. The Got Milk poster campaign is sexist. It’s also funny, memorable and the product
Can pruning shears improve your creativity? – Is it possible to increase your creative ability?
I was talking to an HR Director at an international Broadcaster’s office recently. She said they didn’t invest in creative training because people either have
Now where’d I leave my confidence? – 3 steps to finding yours
Confidence is such an elusive thing. It should be like our shadow, always there but something we are generally unaware of. And it should be
Should ad messages be literal?
Every day we’re faced with the marketing challenge of how to execute a message. Do you represent it literally? Use an analogy? Feature your target
For goodness sake, let yourself think
You feel guilty reading this, don’t you? It’s not on the crisis list, the critical list or even the urgent list. You’ve GOT TO GO…
Who’s driving, the message or the idea?
Imagine you are a creative director – easy for some of you. You’re sitting in your pitch area, listening to a few of your team
