September always feels like a good time to reset. The summer is over, we’ve had the last long weekend and it’s time to get down
Tag: London Advertising Coach
A Merrier Than Usual Christmas
I want to wish you a holiday full of fun, laughter and a very special Christmas. I hope you enjoy it just a little more this year,
Love, Resilience, Perfection
Antoine Leiris, wrote an open letter to the terrorist who gunned down his wife Hélène Muyal-Leirisin Paris, during the concert last Friday. FULL TRANSCRIPT OF
How To Give Feedback To Almost Anyone
“It’s going to be a difficult conversation”… it makes you cringe just reading the words. We all have to have those discussions. You’ve got something
Saving The Best For Last – Does It Work In Creative Presentations?
There is a long held agency belief that saving your best work for last makes the strongest creative presentation. The hope is to build anticipation
Does Everyone Love The Big Reveal? Why a surprise may lose you the pitch
The word surprise is usually looked at positively, some great thing that is going to happen that you will love. Creative people have been using
Launching A Comedy Channel Is A Laugh
Launching a television channel is no easy feat. You have a load of programmes your audience won’t recognize. You need to create a personality, explain
Guns And Cupcakes – Imagery In Ads That Do The Unexpected
These two ads have chosen similar imagery for entirely different messages. They both use sinister machines but focus on children.
Caitlin Ryan, Guest Post on Being True To Yourself
I had the privilege of working with Caitlin Ryan, the ECD at Proximity, when I first moved to London. She has a great sense of
Can Hitler Make You Laugh? Nat Geo’s Trailer Does Its Best
I love this Nat Geo ad from India. It makes me laugh every time I watch it. The brief was simple – Announce that National Geographic
Beautiful But…? Ads Without Relevance
I am totally confused by this Louis Vuitton campaign about Mohammad Ali. This is a beautiful ad, full of poetry by a hip hop artist,
Mixed Messages In Advertising
I think this ad about Aids does a great job of raising awareness of guns. Which is not the point.
How Do You Prepare For Disaster?
I’ve got two ads for you from New Zealand that want you to be prepared for the worst. They tell us that some consideration today
Empathy, Your Secret Weapon to Killer Confidence
Can you slip yourself into someone else’s stilettos or wingtips? If you find it easy to guess what someone else might be feeling, you have
Who Can Resist A Fox With A French Accent?
Every man I know is a sucker for a woman with a French accent and when that woman is a fox? Heaven help us. This
Feedback versus Criticism, do you know the difference?
Feedback is vital in creative industries. Creativity is subjective; you can’t point to a script, like you would a column of sums and say “it
Ummm, I’ve Forgotten Your Name…Ad Branding is the Biggest Challenge
I want to tell you about a couple of ads I saw. I loved them both. They tell a good story, good enough to repeat.
Spinning the Web – Marketing Web Based Services
We’ve come a long way from the advertising used during the dot.com bubble. Back then, ads for online services veered from functionally informative to vague
