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Kathy Reeves Consulting

Coaching And Inspiration For Creative Industries

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Tag: London Advertising Coach

Do Meetings Run Your Life? 7 tips to make them manageable

09/05/2018 Kathy Reeves

September always feels like a good time to reset.  The summer is over, we’ve had the last long weekend and it’s time to get down

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A Merrier Than Usual Christmas

12/11/2015 Kathy Reeves

I want to wish you a holiday full of fun, laughter and a very special Christmas. I hope you enjoy it just a little more this year,

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Love, Resilience, Perfection

11/18/2015 Kathy Reeves

Antoine Leiris, wrote an open letter to the terrorist who gunned down his wife Hélène Muyal-Leirisin Paris, during the concert last Friday. FULL TRANSCRIPT OF

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How To Give Feedback To Almost Anyone

02/24/2014 Kathy Reeves

“It’s going to be a difficult conversation”… it makes you cringe just reading the words. We all have to have those discussions.  You’ve got something

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Saving The Best For Last – Does It Work In Creative Presentations?

10/28/2013 Kathy Reeves

There is a long held agency belief that saving your best work for last makes the strongest creative presentation. The hope is to build anticipation

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Does Everyone Love The Big Reveal? Why a surprise may lose you the pitch

09/13/2013 Kathy Reeves

The word surprise is usually looked at positively, some great thing that is going to happen that you will love. Creative people have been using

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Launching A Comedy Channel Is A Laugh

07/22/2013 Kathy Reeves

Launching a television channel is no easy feat. You have a load of programmes your audience won’t recognize.  You need to create a personality, explain

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Guns And Cupcakes – Imagery In Ads That Do The Unexpected

04/01/2013 Kathy Reeves

These two ads have chosen similar imagery for entirely different messages. They both use sinister machines but focus on children.

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Caitlin Ryan, Guest Post on Being True To Yourself

03/18/2013 Kathy Reeves

I had the privilege of working with Caitlin Ryan, the ECD at Proximity, when I first moved to London. She has a great sense of

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Can Hitler Make You Laugh? Nat Geo’s Trailer Does Its Best

03/15/2013 Kathy Reeves

I love this Nat Geo ad from India. It makes me laugh every time I watch it. The brief was simple – Announce that National Geographic

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Beautiful But…? Ads Without Relevance

01/24/2013 Kathy Reeves

I am totally confused by this Louis Vuitton campaign about Mohammad Ali. This  is a beautiful ad, full of poetry by a hip hop artist, 

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Mixed Messages In Advertising

10/11/2012 Kathy Reeves

I think this ad about Aids does a great job of raising awareness of guns. Which is not the point.

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How Do You Prepare For Disaster?

08/31/2012 Kathy Reeves

I’ve got two ads for you from New Zealand that want you to be prepared for the worst. They tell us that some consideration today

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Empathy, Your Secret Weapon to Killer Confidence

06/20/2012 Kathy Reeves

Can you slip yourself into someone else’s stilettos or wingtips? If you find it easy to guess what someone else might be feeling, you have

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Who Can Resist A Fox With A French Accent?

05/22/2012 Kathy Reeves

Every man I know is a sucker for a woman with a French accent and when that woman is a fox? Heaven help us. This

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Feedback versus Criticism, do you know the difference?

10/21/2011 Kathy Reeves

Feedback is vital in creative industries. Creativity is subjective; you can’t point to a script, like you would a column of sums and say “it

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Ummm, I’ve Forgotten Your Name…Ad Branding is the Biggest Challenge

07/11/2011 Kathy Reeves

I want to tell you about a couple of ads I saw. I loved them both. They tell a good story, good enough to repeat.

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Spinning the Web – Marketing Web Based Services

06/26/2011 Kathy Reeves

We’ve come a long way from the advertising used during the dot.com bubble. Back then, ads for online services veered from functionally informative to vague

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