Kevin Roberts, the Chairman of Saatchi and Saatchi, unexpectedly unleased an avalanche with his comments on gender equality in the ad industry. It cost him
We live in a full throttle, reactionary world. Chaotic cities, a demanding job and trying to balance work with the rest of your life, means
Most people in advertising cringe when Millward Brown is rolled in by their clients. We think pre-testing and over analysis leads to dead end ads.
Have you ever tried to lead a project and allow people the autonomy to do their part, only to be told you weren’t assertive enough?
I love Old Spice –well, really it’s their clever advertising I love. They target women and manage to differentiate themselves from Lynx/Axe and its spray
Advertising consistency is a difficult game built through briefs and brand identities. We have extensive brand guidelines, charts on tone of voice, lists of what the brand
The advantages of introverted thinking have hit the media lately, with a new book on the subject and a 5 page spread in Time Magazine
What could go wrong? It’s an ad idea that is tried and true, what’s the worst that could happen? In adland the worst that could
It happens to the best of us, you’re tired, stressed, feeling a little overwhelmed and WHAM, something happens that tips you over in to the
Every day we’re faced with the marketing challenge of how to execute a message. Do you represent it literally? Use an analogy? Feature your target