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Kathy Reeves Consulting

Coaching And Inspiration For Creative Industries

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Tag: London Executive Coach

1943 Guide To Hiring Women – What’s Changed?

08/09/2016 Kathy Reeves

Kevin Roberts, the Chairman of Saatchi and Saatchi, unexpectedly unleased an avalanche with his comments on gender equality in the ad industry. It cost him

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Overwhelmed? Build Your Mental Muscles

06/08/2016 Kathy Reeves

We live in a full throttle, reactionary world.  Chaotic cities, a demanding job and trying to balance work with the rest of your life, means

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Entertaining Ads Can Do The Work

09/04/2015 Kathy Reeves

Most people in advertising cringe when Millward Brown is rolled in by their clients. We think pre-testing and over analysis leads to dead end ads. 

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Inspire Your Team – Lead With A Deadline

06/08/2015 Kathy Reeves

Have you ever tried to lead a project and allow people the autonomy to do their part, only to be told you weren’t assertive enough?

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Old Spice For Hair – What A Creepy Ad

08/02/2014 Kathy Reeves

I love Old Spice –well,  really it’s their clever advertising I love. They target women and manage to differentiate themselves from Lynx/Axe and its spray

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Is It The Brief Or The Brand?

03/16/2014 Kathy Reeves

Advertising consistency is a difficult game built through briefs and brand identities. We have extensive brand guidelines, charts on tone of voice, lists of what the brand

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You’re Not Alone In Wanting A Little Quiet. Is Group Think Killing Creativity?

02/26/2012 Kathy Reeves

The advantages of introverted thinking have hit the media lately, with a new book on the subject and a 5 page spread in Time Magazine

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What Could Possibly Go Wrong?

02/21/2012 Kathy Reeves

What could go wrong? It’s an ad idea that is tried and true, what’s the worst that could happen? In adland the worst that could

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Body Talk – 4 Tricks To Fool Your Body And Manage Emotions

07/28/2011 Kathy Reeves

It happens to the best of us, you’re tired, stressed, feeling a little overwhelmed and WHAM, something happens that tips you over in to the

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Should ad messages be literal?

05/03/2011 Kathy Reeves

Every day we’re faced with the marketing challenge of how to execute a message. Do you represent it literally? Use an analogy? Feature your target

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