Kevin Roberts, the Chairman of Saatchi and Saatchi, unexpectedly unleased an avalanche with his comments on gender equality in the ad industry. It cost him
We live in a full throttle, reactionary world. Chaotic cities, a demanding job and trying to balance work with the rest of your life, means
Most people in advertising cringe when Millward Brown is rolled in by their clients. We think pre-testing and over analysis leads to dead end ads.
Have you ever tried to lead a project and allow people the autonomy to do their part, only to be told you weren’t assertive enough?
I love Old Spice –well, really it’s their clever advertising I love. They target women and manage to differentiate themselves from Lynx/Axe and its spray
Advertising consistency is a difficult game built through briefs and brand identities. We have extensive brand guidelines, charts on tone of voice, lists of what the brand