Launching a television channel is no easy feat. You have a load of programmes your audience won’t recognize. You need to create a personality, explain
Tag: Broadcasting Coach
Laughing With You– Advertising That Makes Fun Of Its Consumer
I love a brand that is brave enough to have a laugh at its target audience. Schneider Beer This ad for Schneider Beer, is chock
Re-invent Your Job And Get Motivated Again
If humans had a keyboard, I’m sure there would be a Respond button. Everyone would punch it, our clients, our bosses, our staff, our families
Can The Salvation Army Change It’s Image?
The Salvation Army isn’t the sexiest of brands, so this Latin Lover execution from McCann Erickson in Sao Paulo really grabbed my attention. It is
Technology Is Not The Answer
These two ads do a brilliant job of whipping the tail of technology. The ad for Le Trefel, from Leo Burnette in France, has grabbed all
If You’re A Manager, Stop What You’re Doing And Get Motivated
You work hard. You come up with ideas, get things moving, check all the details and deliver on time. You’ve got a lot to do
