Launching a television channel is no easy feat. You have a load of programmes your audience won’t recognize. You need to create a personality, explain
Tag: Broadcasting Coach
Laughing With You– Advertising That Makes Fun Of Its Consumer
I love a brand that is brave enough to have a laugh at its target audience. Schneider Beer This ad for Schneider Beer, is chock
Re-invent Your Job And Get Motivated Again
If humans had a keyboard, I’m sure there would be a Respond button. Everyone would punch it, our clients, our bosses, our staff, our families
Can The Salvation Army Change It’s Image?
The Salvation Army isn’t the sexiest of brands, so this Latin Lover execution from McCann Erickson in Sao Paulo really grabbed my attention. It is
Technology Is Not The Answer
These two ads do a brilliant job of whipping the tail of technology. The ad for Le Trefel, from Leo Burnette in France, has grabbed all
If You’re A Manager, Stop What You’re Doing And Get Motivated
You work hard. You come up with ideas, get things moving, check all the details and deliver on time. You’ve got a lot to do
Style and Surprise – Form Over Function In This Ad
Sometimes beautifully dressed irreverence is enough to make an ad memorable. That’s certainly true for this ad for Le Slip men’s undies in France.
Motivating Yourself
It happens to us all. I felt flat, totally unmotivated. I was having a hard time starting on a list of things that I wasn’t
Guns And Cupcakes – Imagery In Ads That Do The Unexpected
These two ads have chosen similar imagery for entirely different messages. They both use sinister machines but focus on children.
Can Hitler Make You Laugh? Nat Geo’s Trailer Does Its Best
I love this Nat Geo ad from India. It makes me laugh every time I watch it. The brief was simple – Announce that National Geographic
CGI Genius. If You Respect Grapic Design, You’ll Love This
This trailer is for a documentary that came out last year called Cocaine Unwrapped. It has great visual imagery that carries its message without words.
Swimming In Discontent, How To Move Forward
Life isn’t always cherries, stuff happens that isn’t nice. You apply for a new position at work and don’t get it. Your boss grabs the
Beautiful But…? Ads Without Relevance
I am totally confused by this Louis Vuitton campaign about Mohammad Ali. This is a beautiful ad, full of poetry by a hip hop artist,
5 Tips To build Your Resilience In The New Year
There are times in life when you just feel good, you’re cheerful, energetic and optimistic. How do you hang on to that feeling? Here are
Big, Beautiful Football Ad…For Betting
If you’re going to do it big –blow the top out of the tent. This ad for Sky Bet, from Sky’s Creative agency, really gets
Confronting Your Cultural In Advertising – This Hits You In The Gut
It takes a brave agency and a braver client to confront its national culture. I have a lot of respect for Taproot India and this
Don’t Burn Your Bridges; How To Resign With Dignity
The big temptation when you get a new job is to bare your soul and tell your company what you really think. You’re outta here!
This Ad Is Bleeping Brilliant
I love a great ad idea with a little budget. It highlights the vision the creative had with the script, and strips it right back
Get It Out Of Your Head – Unique Ways To Get Organized
How often have you been just on the edge of sleep and thought, “yikes… I forgot to do that.” And then you lay there, wide
Big Ideas Without The Big Budget
Coca Cola is a feel good brand. Their advertising focuses on happy people enjoying themselves.
