This ad is a wonderful observation on human nature. It feels true to life, the reactions are great.
You know that sinking feeling, your stomach is in a knot, you have to have a conversation and it’s going to be difficult. Avoiding it
Sometimes you just have to laugh, even when you know it’s wrong.
I was watching a Ted Talk by Diana Nyad, a friend sent it to me and I thought you might like it. She is an
A favourite question for journalists and magazine quizzes is “Who or what inspires you?” For me that inspiration comes watching someone really push toward their
Emotional Intelligence is being touted as the X factor in those who rise to the top and are able to stay there. How good is
I worked on the Gillette account for 6 years when I was at BBDO. It gave me an unusually intimate knowledge of what men get up
Is there a lot of drama in your office? Say someone on your team is really annoyed. They have been wronged. They were asked by
I’m a sucker for food porn. A glorious shot of a salad tossed high, a sensual glimpse of molten chocolate, even the humble burger, shot beautifully,
When we’re little, we are all creative. Every kid in preschool wants their drawing stuck to the fridge. No one’s concerned about the colours being
Sometimes you can’t say things directly, in an ad, because the audience tunes it out. We’ve all experienced that. The charity ad that shows you
I bet you thought “no” when I asked for your undivided attention or maybe “yes but only for a minute.” We rarely give anyone or
I love Old Spice –well, really it’s their clever advertising I love. They target women and manage to differentiate themselves from Lynx/Axe and its spray
Have you ever had a job where you were really busy but bored? At one point, when I worked for the biggest ad agency in
Is your boss a micromanager? You know the type, they give you an assignment, then check every step of the way to see how you’re
When an ad surprises me these days, I want to kiss the creatives. It is so hard to do something in 30 seconds that has
It’s happened – you got that call. Someone wants you to come in for a job interview. You may have been looking for a job
Old Spice loves the ladies. They advertise to women though their product is men’s cologne. More specifically, they want women to buy their product for
I have a very wise client that observed, after listening to comments at his team’s away day, that there was a beast in the room.