I was watching a Ted Talk by Diana Nyad, a friend sent it to me and I thought you might like it. She is an
What Do You Dream Of?
A favourite question for journalists and magazine quizzes is “Who or what inspires you?” For me that inspiration comes watching someone really push toward their
Emotional Intelligence – How Smart Are You?
Emotional Intelligence is being touted as the X factor in those who rise to the top and are able to stay there. How good is
The Changing Face Of Gillette
I worked on the Gillette account for 6 years when I was at BBDO. It gave me an unusually intimate knowledge of what men get up
Is Your Team One Big Drama Triangle?
Is there a lot of drama in your office? Say someone on your team is really annoyed. They have been wronged. They were asked by
Food Porn In Advertising
I’m a sucker for food porn. A glorious shot of a salad tossed high, a sensual glimpse of molten chocolate, even the humble burger, shot beautifully,
I’m Creative – What Does That Mean To You?
When we’re little, we are all creative. Every kid in preschool wants their drawing stuck to the fridge. No one’s concerned about the colours being
An Ad That Hits THE Spot
Sometimes you can’t say things directly, in an ad, because the audience tunes it out. We’ve all experienced that. The charity ad that shows you
Can I Have Your Undivided Attention?
I bet you thought “no” when I asked for your undivided attention or maybe “yes but only for a minute.” We rarely give anyone or
Old Spice For Hair – What A Creepy Ad
I love Old Spice –well, really it’s their clever advertising I love. They target women and manage to differentiate themselves from Lynx/Axe and its spray
Want To Learn Something New?
Have you ever had a job where you were really busy but bored? At one point, when I worked for the biggest ad agency in
Mercedes Benz Laid An Egg With This Ad
Mercedes Benz has done some brave advertising. They have even ventured into selling their features without ever showing their car.
How To Manage A Micro Manager
Is your boss a micromanager? You know the type, they give you an assignment, then check every step of the way to see how you’re
There’s Nothing Like A Broken Cliché
When an ad surprises me these days, I want to kiss the creatives. It is so hard to do something in 30 seconds that has
Preparing For A Job Interview – It’s Your Story
It’s happened – you got that call. Someone wants you to come in for a job interview. You may have been looking for a job
Old Spice – Talking To Moms Everywhere
Old Spice loves the ladies. They advertise to women though their product is men’s cologne. More specifically, they want women to buy their product for
There’s A Beast In The Room, It’s Called The Company
I have a very wise client that observed, after listening to comments at his team’s away day, that there was a beast in the room.
Simple Things That Make Us Happy
Sometimes I am humbled by what underlies our hectic lives. We are so busy doing things, stressed to the max, trying to cram a little
Why Didn’t They Buy It? Tips For Pitching And Presenting
Your work was brilliant but the client didn’t get it… what happened? I’ve been working with a lot of creative teams on selling their ideas.
Is It The Brief Or The Brand?
Advertising consistency is a difficult game built through briefs and brand identities. We have extensive brand guidelines, charts on tone of voice, lists of what the brand
