When an ad surprises me these days, I want to kiss the creatives. It is so hard to do something in 30 seconds that has
It’s happened – you got that call. Someone wants you to come in for a job interview. You may have been looking for a job
Old Spice loves the ladies. They advertise to women though their product is men’s cologne. More specifically, they want women to buy their product for
I have a very wise client that observed, after listening to comments at his team’s away day, that there was a beast in the room.
Your work was brilliant but the client didn’t get it… what happened? I’ve been working with a lot of creative teams on selling their ideas.
Advertising consistency is a difficult game built through briefs and brand identities. We have extensive brand guidelines, charts on tone of voice, lists of what the brand
“It’s going to be a difficult conversation”… it makes you cringe just reading the words. We all have to have those discussions. You’ve got something
Brands love to associate themselves with the prowess, discipline and sheer brilliance of Olympic athletes. Big brands sponsor the games, showing their respect for the
I’ve been doing some fun training this month at a UK broadcaster. It involved a campfire, coloured pens and a hard look at managing your
Out with the old, in with the new, it’s a fresh start. There’s a short window at the beginning of January where we look at
I want to wish you a very happy Christmas break filled with laughter, good food and people you enjoy. I know this is a crazy time
Being in media, broadcast or advertising is a crazy job. It’s stress filled, panic driven and a wild, exciting ride if you can hang on. It’s difficult
Guest Post By Milly Chu, Account Director I love a great ad. Its ability to entertain you and impart a persuasive brand message is a unique
There is a long held agency belief that saving your best work for last makes the strongest creative presentation. The hope is to build anticipation
These two ads take totally different approaches to shout about their technology. One says trust us because we think creatively, work hard and nothing will
Original thinking is that flash behind inventions, breakthroughs and discoveries. That moment you come up with an idea that is really new, not an adaptation
I love it when someone can take a stereo types about their own culture and have the confidence to say the joke is on us.
The word surprise is usually looked at positively, some great thing that is going to happen that you will love. Creative people have been using
Potential is such a great word. It is full of promise and possibilities. Potential sums up all the success we could have in our career