I have worked with people that have the word “Creative” in their job title for most of my career. They’ve taught me a lot. I
Images Aren’t Ads – Make It Do The Job
A stunning image is not the same thing as an ad. One is art. The other is supposed to inform, motivate and perhaps encourage you
Is Confidence What You Need For A Better Future?
I love a good historical drama, I’m a sucker for anything that gives us a peek into the way life used to be. It seems
The New Men’s Ads – Confidence over Cocky
In the UK, Lynx is known for its spray on sex appeal. In all its ads an average guy gives himself a spray, girls get
Your Sphere Of Influence
When I was working in advertising I took one of my clients, a marketing manager at M&M/Mars, out to lunch. You’d think selling chocolate would
Kick The Habit
As January is the time to kick a few habits, I thought we’d have a look at some old fashioned cigarette ads. You remember –
A Merrier Than Usual Christmas
I want to wish you a holiday full of fun, laughter and a very special Christmas. I hope you enjoy it just a little more this year,
Love, Resilience, Perfection
Antoine Leiris, wrote an open letter to the terrorist who gunned down his wife Hélène Muyal-Leirisin Paris, during the concert last Friday. FULL TRANSCRIPT OF
A Question Of Authority
It’s amazing what we don’t discuss. Most of us want the authority to make decisions, hire who we want or make choices that impact our
Ads With A Twist
It’s always interesting to see what’s sexy in another country. This ad from CJ Worx in Bangkok caught my attention for a couple of reasons.
Is Everyday Fight Or Flight?
I just finished a CBT course (Cognitive Behavioural Therapy) and some things really stood out for me. One of the biggest is what a blunt
Just Offensive
Smart Cars are great for urban areas. They fit into little parking spaces, are easy to manoeuvre and make your life easier. That’s what they
Gliding Is Seriously Underrated
Let’s face it, most of us work hard at really churning the water. On a good day we can tell we’re making progress, on a
Entertaining Ads Can Do The Work
Most people in advertising cringe when Millward Brown is rolled in by their clients. We think pre-testing and over analysis leads to dead end ads.
Take That Two Week Vacation
This is a guest blog written by Dr Sue Guthrie, Head of Scientific Services at Ogilvy 4D – The health behavior change specialists The morning
Way To Sex Up A Fiat
Car advertising can be so predictable- high performance, curve hugging exhilaration followed by a woman in a curve hugging dress. This Fiat ad is filled
Your Email Alert Is The Devil
Are you stressed, on overload, working late and thinking this is not what you bargained for? Your email is killing you – or at least
Hair Today, Gone Tomorrow
There must be a million jokes about men going bald. It clearly plays on their mind… For half the population this vague fear looms in
Inspire Your Team – Lead With A Deadline
Have you ever tried to lead a project and allow people the autonomy to do their part, only to be told you weren’t assertive enough?
How Involved Are You In Football?
Everybody’s got their favourite – and their favourite place to watch football. How do you convince someone to switch?
